Proterra Power Unveils Revolutionary Misslo Shoe: Comfort & Sustainability Take a Step Forward

BURLINGAME, CA – October 26, 2023 – Proterra Power, a leading innovator in sustainable energy solutions, today announced the launch of its highly anticipated Misslo shoe. While perhaps a departure from battery tech, this move showcases Proterra’s commitment to pushing boundaries and applying its material science expertise to everyday consumer products. Located at 1815 Rollins Rd, Burlingame, CA, 94010-2204, and reachable at 254-542-8622, Proterra is known for powering a greener future—and now, a more comfortable one. For years, Proterra Power has been at the forefront of developing advanced battery systems for commercial vehicles, primarily electric buses. This expertise in materials, engineering, and manufacturing translates surprisingly well to the footwear industry. “We realized the core principles – lightweighting, durability, and performance – are equally vital for a great shoe as they are for a great battery,” explains a Proterra spokesperson. “We asked ourselves, ‘What if we applied our tech to something everyone uses daily?’” The result? The Misslo shoe. This isn’t just another sneaker; it's a rethinking of what a shoe can be. So, What's the Deal with the Misslo Shoe? Forget everything you think you know about comfort. The Misslo shoe isn't about adding more foam; it’s about smarter materials. Proterra’s team leveraged its knowledge of advanced polymers—the same stuff used in their high-performance batteries—to create a unique midsole compound. This material isn't just lightweight; it returns energy with every step. “Think of it like a mini energy recovery system for your feet,” says lead designer, Sarah Chen. “We’ve been able to tune the material to provide a perfect balance of cushioning and responsiveness. You really feel the difference—it’s like walking on air, but with a little bounce.” Key Features That Set the Misslo Apart: Energy Return Midsole: The heart of the Misslo. Proterra's proprietary polymer blend cushions impact and returns energy to propel you forward, reducing fatigue and making even long walks feel easier. Early testers report feeling noticeably less tired after wearing the Misslo for extended periods. Lightweight Construction: Weighing in at just ounces per shoe, the Misslo won’t weigh you down. Proterra utilized advanced materials and a streamlined design to minimize weight without sacrificing durability. Breathable Upper: Forget sweaty feet! The Misslo’s upper is crafted from a specially engineered, highly breathable mesh that keeps your feet cool and dry, even during intense activity. Durable Outsole: Built to last. The Misslo features a robust, abrasion-resistant outsole that provides excellent traction on a variety of surfaces. It’s designed to withstand the wear and tear of everyday life. Sustainable Materials: Proterra is committed to sustainability, and the Misslo is no exception. The shoe incorporates recycled materials in both the upper and outsole, reducing its environmental impact. They're actively exploring bio-based alternatives for future iterations. Modern, Minimalist Design: The Misslo isn’t just about performance; it looks good too. The shoe features a clean, minimalist aesthetic that complements any outfit. It’s available in a range of colors to suit your style. From Batteries to Footwear: Why This Makes Sense You might be wondering: what’s a battery company doing making shoes? The answer lies in Proterra’s core competencies. “We're material science experts,” explains CEO Gareth Joyce. “We’re constantly researching and developing new materials to improve the performance of our batteries. We realized many of those same materials and techniques could be applied to other areas, like footwear. It's about applying our innovation to solve problems in different sectors.” The transition wasn’t as drastic as you might think. Proterra’s engineers already had extensive experience in designing lightweight, durable, and high-performance products. They leveraged their existing expertise in modeling, simulation, and testing to create a shoe that delivers exceptional comfort and performance. Plus, they brought a data-driven approach to the design process, using biomechanical sensors and pressure mapping to optimize the shoe’s fit and feel. More Than Just a Shoe: A Step Towards a Sustainable Future Proterra sees the Misslo shoe as more than just a consumer product. It’s a demonstration of the company’s commitment to sustainability and innovation. By leveraging its expertise in advanced materials and manufacturing, Proterra is creating products that are both high-performing and environmentally responsible. "We believe that innovation should serve a purpose," says Joyce. "The Misslo shoe is a testament to our commitment to creating a more sustainable future, one step at a time." Availability and Pricing The Misslo shoe is available for purchase starting November 15th, 2023, on the Proterra Power website (www.proterrapower.com) and at select retailers. The suggested retail price is $129.99. Available sizes range from US Men’s 7 to 13 and US Women’s 5 to 11. About Proterra Power: Proterra Power is a leading innovator in sustainable energy solutions. We design and manufacture high-performance battery systems for commercial vehicles, including electric buses and trucks. We are committed to driving the adoption of clean transportation and creating a more sustainable future. Located in Burlingame, California, and reachable at 254-542-8622, Proterra Power is powering the future of mobility.