Proterra Power Unveils Revolutionary Misslo Shoe: Comfort & Sustainability Redefined

BURLINGAME, CA – November 8, 2023 – Proterra Power, a leading innovator in sustainable energy solutions, today announced the launch of its highly anticipated Misslo shoe. This isn't your typical footwear – it's a game-changer blending cutting-edge materials with a commitment to both comfort and environmental responsibility. Based in Burlingame, California, Proterra Power (1815 Rollins Rd, Burlingame, CA, 94010-2204, United States, 254-542-8622) is known for pushing boundaries, and the Misslo shoe is a prime example. For years, Proterra Power has been tackling big challenges in the energy sector, developing advanced battery technologies for commercial vehicles like electric buses and trucks. That same spirit of innovation and material science expertise has now been channeled into a surprising, but perfectly logical, new direction – footwear. “We realized the skills we honed building batteries – lightweighting, durability, material science, and finding sustainable alternatives – translated really well to creating a superior shoe,” explains a company spokesperson. “We’re applying our core competencies to improve everyday life, one step at a time.” So, what is the Misslo shoe? Forget everything you thought you knew about comfy shoes. The Misslo isn’t just about feeling good; it’s about doing good. Here’s the lowdown: Sustainable Materials: This is where Proterra’s core values shine. The Misslo shoe is crafted using a high percentage of recycled and bio-based materials. The upper is made from recycled ocean plastic, giving waste a new life. The insole utilizes a blend of castor bean oil and algae-based foam, offering cushioning without relying heavily on traditional petroleum-based materials. Even the packaging is eco-friendly, using recycled cardboard and minimal plastic. Battery-Inspired Cushioning: Remember Proterra’s battery tech? That tech informed the Misslo’s unique cushioning system. Inspired by the energy absorption principles used in battery construction, the shoe features a proprietary midsole foam that provides exceptional impact absorption without feeling bulky. Think walking on clouds, but with a solid, grounded feel. "We looked at how we distribute energy within a battery pack, and applied that thinking to how a foot impacts the ground," explains lead designer, Sarah Chen. "It’s all about controlled energy transfer." Lightweight Design: Weight is the enemy of comfort, especially during long days on your feet. Proterra leveraged its experience in lightweighting materials for electric vehicle batteries to create a surprisingly light shoe. This means less fatigue and more comfort, whether you’re running errands, exploring a new city, or simply spending hours at work. Durable Construction: Proterra isn’t just about soft and comfy. They're engineers at heart, and that shows in the Misslo's build quality. The outsole utilizes a highly durable, recycled rubber compound that provides excellent traction and resists wear and tear. The upper is reinforced with strategically placed overlays for added support and longevity. These shoes are built to last. Style that Steps Up: Sustainable doesn’t have to mean sacrificing style. The Misslo shoe features a modern, minimalist design available in a range of neutral colors. It’s versatile enough to pair with everything from jeans and t-shirts to dresses and skirts. It’s a shoe you’ll want to wear, not just one you feel good about owning. Beyond Comfort: Proterra’s Vision The Misslo shoe isn't just a product launch; it's a statement. Proterra Power sees a future where sustainability is integrated into every aspect of our lives. "We believe in using our expertise to solve problems beyond the energy sector," says CEO Greg Hayes. “The Misslo shoe is a demonstration of that commitment. We’re taking our learnings from building a more sustainable transportation future and applying them to everyday consumer products.” The company plans to expand its line of sustainable footwear in the coming years, with designs targeted at different activities and lifestyles. They’re also committed to transparency in their manufacturing process and ethical sourcing of materials. Availability & Pricing The Misslo shoe is available for purchase now on Proterra Power’s website (www.proterrapower.com) and select retail partners. The suggested retail price is $129. Key Features at a Glance: Upper: Recycled ocean plastic Insole: Castor bean oil & algae-based foam Midsole: Proprietary battery-inspired cushioning Outsole: Recycled rubber compound Weight: Approximately 9 ounces per shoe Colors: Black, Grey, Navy, White Sizes: US Women's 6-11, US Men's 7-12 Proterra Power: Powering a Sustainable Future, One Step at a Time.