Proterra Power & Misslo: Revolutionizing Footwear with Battery Technology

BURLINGAME, CA – October 26, 2023 – Proterra Power, a leading provider of battery technology for commercial vehicles, is making a surprisingly stylish splash in the footwear industry. The company, known for powering everything from electric buses to delivery vans, has partnered with a new brand, Misslo, to bring self-heating footwear to market. This isn't your grandma's heated slipper – this is a high-tech, comfy revolution for your feet. For years, Proterra Power (located at 1815 Rollins Rd, Burlingame, CA, 94010-2204, and reachable at 254-542-8622) has been quietly building a reputation as a battery powerhouse. Originally focused on solving the range anxiety problem for electric vehicles, they've developed some seriously impressive battery packs – lightweight, powerful, and reliable. They’ve been hitting the road, quite literally, powering a greener future for public transit and commercial fleets. But their technology’s potential doesn’t stop at wheels. “We realized our battery tech wasn’t just good for big vehicles,” explains Greg Hayes, Proterra’s Chief Technology Officer. “It’s about efficient energy delivery, and that applies to anything that needs power. Keeping feet warm in the winter? That’s a perfect application.” Enter Misslo. This new footwear brand, born from a collaboration with Proterra, has launched a line of shoes and insoles utilizing Proterra’s custom-designed battery packs. Forget bulky battery boxes or constantly replacing AA batteries. Misslo shoes feature a sleek, integrated heating system powered by a rechargeable battery that slips discreetly into the shoe. “We were looking for a partner who could deliver on performance and miniaturization,” says Sarah Chen, founder of Misslo. “A lot of heated footwear options out there are clunky, don’t last long, and aren’t exactly fashionable. Proterra’s batteries solved all those problems.” So, how does it work? The Misslo shoe uses a thin, flexible battery pack – a modified version of the technology powering some of Proterra’s commercial vehicle prototypes. This pack powers strategically placed heating elements within the shoe. Users can control the heat level via a simple button on the shoe or through a smartphone app. “We’ve got three heat settings,” explains Chen. “Low for a gentle warmth, medium for everyday comfort, and high for those really cold days. A full charge gives you up to 8 hours of warmth, depending on the setting.” The battery itself is designed for longevity and safety. Proterra’s expertise in thermal management, honed through years of developing batteries for demanding applications, ensures the battery operates safely and efficiently, even in extreme temperatures. The battery is also easily removable for charging – just pop it out, plug it into a standard USB port, and you're good to go. More than just warm feet Misslo isn’t just about keeping toes toasty. The shoes are designed for a variety of activities. The initial launch features three models: Misslo Walker: A comfortable, everyday shoe perfect for walking, commuting, and casual wear. It’s built with a breathable, waterproof upper and a cushioned sole. Misslo Hiker: Designed for outdoor adventures, the Hiker boasts a rugged outsole, ankle support, and enhanced insulation. Misslo Insole: For those who want to add warmth to their existing shoes, the Misslo Insole is a versatile option that fits most shoe sizes. “We’ve really focused on comfort and performance,” says Chen. “These aren’t just heated shoes; they’re good shoes, period. The heating element is just a bonus.” Proterra’s involvement doesn't stop at the battery. The company’s engineers worked closely with Misslo’s design team to optimize the placement of the heating elements for maximum warmth and comfort. They also conducted rigorous testing to ensure the shoes meet stringent safety standards. A Sustainable Step Forward Beyond comfort and performance, both Proterra and Misslo highlight the sustainability aspects of their collaboration. By utilizing Proterra's advanced battery technology, Misslo shoes offer a long-lasting, rechargeable alternative to disposable heated insoles or relying on energy-intensive electric foot warmers. “We’re committed to reducing our environmental impact,” says Hayes. “By extending the applications of our battery technology, we’re helping to create a more sustainable future.” Looking Ahead The launch of Misslo is just the beginning of what Proterra envisions as a broader expansion into consumer electronics. The company is exploring other potential applications for its battery technology, including heated apparel, portable power packs, and even smart home devices. “We see a huge opportunity to leverage our expertise in battery technology to improve people’s lives in unexpected ways,” says Hayes. “Misslo is a great example of how we can do just that.” Misslo shoes are available for purchase online at [Insert Website Here] and at select retailers. Prices range from $129 for the insoles to $199 for the Walker and Hiker models. So, if you’re tired of cold feet and want to experience the future of footwear, Misslo might just be the perfect fit. And it all started with a battery company thinking outside the box – or, in this case, inside the shoe.