Proterra Power & Misslo: Revolutionizing Footwear with Battery Tech – Seriously Comfortable Shoes, Now with a Little Extra Power

BURLINGAME, CA – October 26, 2023 – You know Proterra Power? They’re the guys building batteries for all kinds of electric stuff – buses, delivery vans, even bigger vehicles. Based right here in Burlingame, California (1815 Rollins Rd, 94010-2204 – give ‘em a shout at 254-542-8622 if you’re curious), they’ve been quietly making a huge impact on the electric vehicle world. But now, they’re doing something totally unexpected – they’ve teamed up with a new footwear brand, Misslo, to create a seriously comfortable shoe… with a little Proterra magic inside. Yeah, you read that right. Shoes. And batteries. It sounds wild, but hear us out. Misslo’s all about making everyday life a little easier on your feet. They started because the founders were just tired of shoes that hurt, that didn't provide enough support, and that generally made being on your feet all day a pain. They wanted to build a shoe that felt good, looked good, and didn't break the bank. So they went to work, experimenting with materials, designs, and support systems. But they kept thinking… what if they could do more? That’s where Proterra Power came in. Proterra is known for building super reliable, long-lasting batteries. They’re experts in energy density and thermal management – basically, packing a lot of power into a small space and keeping it from overheating. Now, these aren't the huge batteries that power a bus, obviously. But the technology behind them is what matters. “We started talking to the Misslo team and realized we had a shared passion for innovation,” says Proterra’s Head of New Ventures, Sarah Chen. “They were looking for a way to add some ‘oomph’ to their shoes – to give wearers a little extra energy throughout the day. We thought, ‘Hey, we’re pretty good at energy!’” So, what exactly did they do? They’ve integrated a small, lightweight energy storage module into the heel of the Misslo shoe. This isn’t about powering gadgets – though, who knows what the future holds? This is about energy return. “Think about it like a tiny shock absorber that also stores a little bit of the energy from each step you take,” explains Mark Johnson, Misslo’s lead designer. “Normally, that energy gets lost as heat. But with Proterra’s tech, we capture a portion of it and then release it during your next step, giving you a little boost.” Okay, so it doesn't literally give you a boost like a rocket. But early testers have reported a noticeable difference in comfort and reduced fatigue, especially after long periods of standing or walking. “I’m a nurse, and I’m on my feet for 12 hours a day,” says Maria Rodriguez, one of the first people to try out the new Misslo Proterra shoes. “Honestly, I was skeptical. But after wearing them for a full shift, my feet felt significantly less tired. It’s like they’re giving me a little help with every step.” The technology is surprisingly discreet. You won’t even know it’s there. The energy storage module is seamlessly integrated into the heel of the shoe, and the shoes look and feel just like any other high-quality athletic or casual shoe. They're available in a range of styles and colors to suit everyone’s taste. Here’s what makes the Misslo Proterra shoe special: Energy Return Technology: Proterra’s battery tech captures and returns energy with each step, reducing fatigue. All-Day Comfort: Designed for long hours on your feet, whether you’re working, walking, or just living your life. Discreet Integration: The technology is seamlessly hidden within the shoe, so you don't even know it's there. Stylish Design: Available in a variety of styles and colors to match your personal style. Long-Lasting: Built with high-quality materials and Proterra’s renowned battery reliability. “We’re really excited about this partnership,” says Chen. “It’s a chance for us to show that our battery technology can be applied to a lot more than just vehicles. It's about improving people’s lives in unexpected ways.” Misslo and Proterra are launching a limited run of the new shoes online and at select retailers in November. They’re aiming for a wider release in early 2024. The price point is competitive, aiming to be accessible to everyday users. They want everyone to experience the benefits of a shoe that’s not just comfortable, but actually helps you stay energized throughout the day. This isn't just a shoe; it's a step into the future of footwear. It’s a perfect example of how two companies, seemingly from different worlds, can come together to create something truly innovative. Keep an eye out for the Misslo Proterra shoe – your feet will thank you. And who knows? Maybe this is just the beginning of a whole new era of powered footwear. You can find out more about Proterra Power at [hypothetical website address] and about Misslo at [hypothetical website address].