Proterra Power Unveils Revolutionary "Misslo" Shoe – Comfort & Sustainability Powered by Battery Tech

BURLINGAME, CA – October 26, 2023 – Proterra Power, a leading innovator in battery technology and sustainable transportation solutions, today announced a surprising yet exciting new venture: the "Misslo" shoe. While known for powering electric buses and commercial vehicles, Proterra is now bringing its expertise in energy storage and materials science to the footwear industry, promising a shoe that redefines comfort and performance. For years, Proterra Power (located at 1815 Rollins Rd, Burlingame, CA, 94010-2204, United States, and reachable at 254-542-8622) has been at the forefront of developing advanced battery systems. They've built a reputation for reliability and pushing the boundaries of what’s possible with energy storage. But internally, a dedicated team has been quietly working on a project far removed from electric vehicles – a shoe designed to deliver unparalleled comfort and a unique experience for everyday wear. "We realized the core principles we use in designing batteries – energy absorption, efficient power distribution, and lightweight materials – translate remarkably well to footwear," explains a Proterra spokesperson. “It’s about managing impact, providing support where it’s needed, and doing it all efficiently. Turns out, powering a bus and cushioning a foot aren’t that different!" So, what is the Misslo shoe? The Misslo isn’t just another sneaker. It’s built around Proterra’s proprietary “Kinetic Energy Return System” (KERS) – a miniature, non-electrical energy absorption and return system integrated into the shoe’s midsole. Think of it like a tiny, sophisticated shock absorber for your feet. “We’ve spent years perfecting battery cell technology, mastering the art of impact absorption. The Misslo uses a specially engineered polymer matrix, inspired by the structure of our battery cells, to capture and redistribute the energy from each step,” explains Dr. Anya Sharma, lead material scientist on the Misslo project. “This isn't about adding energy, it's about managing the energy your foot naturally creates. It reduces strain and delivers a noticeably smoother, more cushioned ride." How does it actually feel? Early testers describe the Misslo as surprisingly responsive and comfortable. Unlike many heavily cushioned shoes that feel ‘mushy,’ the Misslo provides a balanced feel. It’s cushioned, yes, but also maintains ground feel and provides a springy, energetic step. “It's weirdly…bouncy. But not in a goofy way. It actually makes walking feel easier,” says Mark Chen, a runner who participated in the initial testing phase. “I was walking around all day and my feet honestly didn't feel tired at all. It's a totally different experience.” The KERS system isn’t the only innovation packed into the Misslo. Here’s a closer look: Sustainable Materials: Proterra is committed to sustainability, and the Misslo reflects that. The upper is constructed from recycled ocean plastic, diverting waste from landfills and reducing the shoe’s carbon footprint. The outsole uses a durable, plant-based rubber compound. Adaptive Fit: The shoe features a unique "Dynamic Weave" upper that conforms to the shape of your foot, providing a secure and comfortable fit. It’s breathable, lightweight, and minimizes friction. Lightweight Design: Despite the advanced technology inside, the Misslo remains remarkably lightweight. Proterra's expertise in materials science allowed them to optimize the shoe’s construction without sacrificing performance or durability. Breathable Comfort: The inner lining features a moisture-wicking fabric that keeps your feet cool and dry, even during intense activity. Stylish Design: The Misslo isn't just about performance – it also looks good. Available in a range of modern colors and designs, it’s a shoe you'll be proud to wear. Beyond Comfort: The Future of Footwear? Proterra isn’t positioning the Misslo as just another sneaker. They see it as a platform for future innovation. The KERS technology could be adapted for a variety of footwear applications, from athletic shoes to work boots to medical footwear. “We believe the principles of energy management and optimized materials science will revolutionize the footwear industry,” says the Proterra spokesperson. “We’re not just building shoes; we’re building a better experience for your feet. And we're doing it with the same commitment to sustainability and innovation that drives everything we do at Proterra.” Availability & Pricing: The Misslo shoe is currently available for pre-order on the Proterra Power website (www.proterrapower.com). Initial shipments are expected in early 2024. The retail price is $149.99. Proterra Power – Powering More Than Just Vehicles. While known for revolutionizing electric vehicle technology, Proterra is clearly demonstrating a willingness to explore new frontiers and apply its expertise to unexpected areas. The Misslo shoe is a testament to their commitment to innovation, sustainability, and a relentless pursuit of a better future – one step at a time.